Batch No. 09
Class Starts Mar, 2022

Executive Programme on Digital and Social Media Marketing
Strategy (EPDSMMS)


IIM Calcutta

With a change in consumer behaviour and media consumption, businesses across the globe have to evolve and reinvent themselves to survive and flourish in this digital era. With the IIM Calcutta digital marketing certification programme, we help in training young professionals to become proficient digital marketers empowered to take businesses to new heights.


Hughes has partnered with the best in the country to give your career an edge.

Recognised certification from
IIM Calcutta

Interactive live
online classes

Mentored by
industry experts

Earn while
you learn

IIM Calcutta
Executive Education
Alumni status

Course Content


Module 1: Understanding the strategic need for digital and social media marketing

  • Course Overview and Simulations
  • Segmentation, Targeting and Positioning
  • Marketing and Core Values
  • Formulating a Marketing Strategy
  • Industry Speaker Session(s)
  • Search Engine Marketing and Keywords Analysis I
  • Search Engine Marketing and Keywords Analysis II


Module 2: Execution plans for digital and social media marketing

Module 2A: Search Engine Marketing and Simulation

  • Market Research and Principles of A/B Testing for the Digital Medium
  • SEM and Simulation Review
  • Digital Marketing Simulation - Review and Presentations
  • Case Studies in Digital Marekting (I,II and III)
  • Google Ads Platform (I and II)


Module 2B: Web Design and Content Marketing

  • Web Design Frameworks and Landing Pages
  • Product Management and Ecommerce Setup
  • Pricing in the Digital World I
  • Pricing in the Digital World II
  • Content Strategy
  • Project Proposals


Module 2C: Analytics

  • Introduction to Analytics and Making Sense of Data
  • Market Basket Analysis
  • Classification Techniques - I
  • Classification techniques - II
  • Clustering
  • Recommender Systems
  • Text Analytics
  • Google Analytics and Competitor Intelligence


Module 2D: Social Media Marketing

  • Social Media Marketing - Simulation
  • Branding and Social Media
  • LinkedInMarketing
  • Facebook and Instagram Marketing
  • Simulation Review and Social Media Marketing
  • Whatsapp, Pinterest and Influencer Marketing
  • Youtube, Twitter and Viral Marketing
  • Educating Consumers: Leveraging the Power of Social Media
  • Social Media Marketing Simulation - Review and Presentations
  • Remarketing


Module 3: Assessing the impact of digital and social media marketing

  • Blockchain for Marketing (I and II)
  • IOT and AR/VR for Marekting (I and II)
  • AIML Applicagtions in Digital Marketing
  • Project Presentations (I and II)
  • Conclusion and Farewell


Project Component:

You will have to do a compulsory project based on a topic of your choice related to digital marketing and/or social media marketing.

Each project would be guided by a faculty from IIM Calcutta, along with an industry mentor to be chosen by you.


1) Digital marketing simulation

2) Social media marketing simulation

Certification & Duration

Programme Schedule and Duration

Our classes will be held once a week to accommodate your work schedule.


Duration: 6 months

Wednesday & Saturday: 06:45 PM to 09:45 PM

Campus visit - 1 visit of 4 days

Total number of hours per student - 144 (120 IOL Hrs + 24 Campus Hrs)

Get More Info

Admission Process


You should have a minimum 2 years of work experience post completion of your graduation.

You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.

The degree should be recognised by UGC/AICTE.

You should be currently working.



step 1: Fill the application form and submit documents with assistance from Hughes team.


step 2: Document validation by Hughes Team.


step 3: Selection by IIM Calcutta after screening of candidate profile.


step 4: Join the programme.

Get Started

Programme Fee

For All Students     Amount (INR)
Application Fee       INR 2,500/- + GST*
Registration Fee       INR 8,200/- + GST*
Programme Fee INR 3,28,000/- + GST*
Campus Visit     INR 32,000/- + GST*
Total Fee (excluding application & registration fees) INR 3,60,000/- + GST*
Installment 1 INR 1,64,000/-*
Programme Fee INR 1,64,000/-*
Installment 2 INR 1,96,000/-*
Programme Fee INR 1,64,000/-*
Campus Visit  INR 32,000/-*


The student fee includes all the course material which is e-books, simulations and case studies, certification and alumni membership for the institute.

Fee once paid is neither refundable nor transferable towards any other student/program/batch.

GST will be charged at prevailing rates (currently @18%).

Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the student.

Your safety is our priority

Owning to the current COVID 19 safety concern, accomodation for all campus visits at IIM Calcutta will be on single occupancy basis only and not twin sharing basis. Due to this change, in accomodation plan campus fee also has been revised. Kindly refer to your respective course page for further details and revised Programme Fee calculations. In case of any query please feel free to contact with us at

Campus fees has to be paid 30 days prior to the actual campus dates.

Campus visit will be held subject to government directives and prevailing travel advisories.

Thank you for a successful Batch 08. Enrollments for Batch 09 will begin shortly.

For All Students     Amount (INR)
Application Fee       INR 3,500/- + GST*
Registration Fee     INR 34,400/- + GST*
Programme Fee INR 4,60,000/- + GST*
Campus Visit     INR 32,000/- + GST*
Total Fee (exclusive of App & Reg Fee) INR 4,92,000/- + GST*


Installment 1 INR 2,30,000/-*
Programme Fee INR 2,30,000/-*
Installment 2 INR 2,62,000/-*
Programme Fee INR 2,30,000/-*
Campus Fee INR 32,000/-*
Enrol Now

Batch Profile

Academic Background

Industry Profile

Educational Background

Work Experience

Places Our Alumni work

Programme Directors

Learn from the best faculty in Executive Programme in Digital Marketing & Social Media Strategy

Prof. Suren Sista
Programme Director

(Faculty for Executive Programme in Digital & Social Media Marketing Strategy)

Prof. Saravana JaiKumar
Programme Director

(Faculty for Executive Programme in Digital & Social Media Marketing Strategy)

Experts Speak

Prof.Saravana Jaikumar

Programme Directors

Frequently Asked Questions

What will I get out of this programme?

This programme is focused at following objectives to be delivered to the pursuant: Deliver social and digital media management skills, Learn latest trends, best practices and technologies for effective digital and social media marketing, Learn in-depth about digital and social media marketing and analytics.

Hughes Success Stories

Get to know our alumni better

Bhawana Tandon

Credit Manager
Axis Bank

EPBFS helps us in bridging the gap between what we have studied back in college to what we apply as on date. We have got to know about the Macroeconomics, Microeconomics, Demand, Supply, Financial Management and shortcut ways to apply the concepts while we are on the job.

logo logo Watch Now
Read More
Prakash Kumar Srivastava

State Bank of India

EPBFS is one of the best programs I had been waiting for. While working, we learn lots of things but we miss the touch of academics, this gap was filled by this program. I am are really very satisfied and have learnt a lot of things from the experienced faculty members.

logo logo Watch Now
Read More
Binita Behal

Sr Finance Executive
Runwal Group

The course content of EPBFS given by IIM Calcutta is so amazing that you can link their theories in your own world. The session and infrastructure are amazing. Enjoyed the course content related to BSFI sector. Thanks to all the faculty members along with the technology partner in coordinating with us each day for a seamless experience, felt like the professors where in front of me and I could interact with them constantly.

logo logo Watch Now
Read More
Shweta Berry

Head – Strategic Alliances, Marketing & Communications and CSR
Aeris Communications

The reason why I chose to come to IIM, Calcutta for this EPDSMMS is that the time has started to change now. The pedagogy has been excellent. Not only have we been exposed to the basic concepts of marketing but also to the case studies & methodology of learning in group studies and environment which is very conducive for the knowledge sharing as well as the peer learning. Also, the latest topics which are right now going digital and social have also been covered very well.

logo logo Watch Now
Read More
Start Your Story

Attending live online classes has never been simpler.