Batch No. 15
Class Starts June, 2022

Executive Programme in Sales and Marketing (EPSM)


IIM Calcutta

Get an in-depth understanding of contemporary approaches to acquire, retain and grow business with various stakeholders in the market in an effective manner. Designed for junior and mid-level executives, IIM marketing courses, along with sales courses, help in acquiring skills to overcome real-world business challenges, question presumptions and think of unusual ways of doing business.

Whether you are planning to pursue any of the marketing or sales certification courses in India, sales and marketing course from IIM are a safe bet, given their esteemed faculty and teaching methodology.


Hughes has partnered with the best in the country to give your career an edge.

Recognized certification from
IIM Calcutta

Interactive live
online classes


Learn from best faculty & industry experts

IIM Calcutta
Executive Education
Alumni status

Course Content


General Management for Marketing

  • Fundamentals of Management
  • People Skills for Sales & Marketing Professionals

Specialized Modules in Marketing

  • Marketing Management
  • Marketing Strategy and Simulation
  • Market Research & Analytics
  • Services Marketing
  • Consumer Behavior
  • Pricing Decisions
  • Digital Marketing 
  • B2B Sales & Marketing
  • Sales & Distribution Management 
  • Product and Brand Management 
  • Marketing Communications

Certification & Duration

Programme Schedule and Duration

Our classes will be held twice a week to accommodate your work schedule as well as give you time to revise your lessons and get your doubts cleared.


Duration: 12 months

Schedule: Thursdays: 06:45 PM - 9:45 PM & Sundays:  03:30 PM - 6:30 PM

Frequency: Twice a week

Campus Visit: 1 visit of 4 days

Total number of hours per student: 180 hours (159 IOL Hrs and 21 campus hrs)

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Admission Process


You should have a minimum 2 years of work experience post completion of your graduation.

You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.

The degree should be recognised by UGC/AICTE.

You should be currently working.



step 1: Fill the application form and submit documents with assistance from Hughes team.


step 2: Document validation by Hughes Team.


step 3: Selection by IIM Calcutta after screening of candidate profile.


step 4: Join the programme.

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Programme Fee

For All Students     Amount (INR)
Application Fee      INR 2,500/- + GST*
Registration Fee      INR 8,800/- + GST*
Programme Fee INR 3,20,000/- + GST*
Campus Fee    INR 32,000/- + GST*
Total Fee (excluding application & registration fees) INR 3,52,000/- + GST*
Installment 1 INR 80,000/-*
Programme Fee INR 80,000/-*
Installment 2 INR 80,000/-*
Programme Fee INR 80,000/-*
Installment 3 INR 80,000/-*
Programme Fee INR 80,000/-*
Installment 4 INR 1,12,000/-*
Programme Fee INR 80,000/-*
Campus Fee INR 32,000/-*



The student fee includes all the course material which is e-books, simulations and case studies, certification and alumni membership for the institute.

Fee once paid is neither refundable nor transferable towards any other student/program/batch.

GST will be charged at prevailing rates (currently @18%).

Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the student.

Campus visit will be held subject to government directives and prevailing travel advisories.

Thank you for a successful Batch 14. Enrollments for Batch 15 will begin shortly.

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Batch Profile

Academic Background

Industry Profile

Educational Background

Work Experience

Places Our Alumni work

Programme Directors

Learn from the best faculty in Executive Programme in Sales and Marketing

Prof. Prafulla Agnihotri
Programme Directors

(Faculty for Executive Programme in Sales & Marketing, IIMC)

Prof.Ritu Mehta
Programme Director

(Faculty for Executive Programme in Sales & Marketing, IIMC)

Frequently Asked Questions

What will I get out of this programme?

This programme is focused at following objectives to be delivered to the pursuant: Acquire learning conceptual frameworks in sales and marketing and customer and market orientation for business success, Develop understanding of fundamentals of channel design and development.

Hughes Success Stories

Get to know our alumni better

Bhawana Tandon

Credit Manager
Axis Bank

EPBFS helps us in bridging the gap between what we have studied back in college to what we apply as on date. We have got to know about the Macroeconomics, Microeconomics, Demand, Supply, Financial Management and shortcut ways to apply the concepts while we are on the job.

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Prakash Kumar Srivastava

State Bank of India

EPBFS is one of the best programs I had been waiting for. While working, we learn lots of things but we miss the touch of academics, this gap was filled by this program. I am are really very satisfied and have learnt a lot of things from the experienced faculty members.

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Binita Behal

Sr Finance Executive
Runwal Group

The course content of EPBFS given by IIM Calcutta is so amazing that you can link their theories in your own world. The session and infrastructure are amazing. Enjoyed the course content related to BSFI sector. Thanks to all the faculty members along with the technology partner in coordinating with us each day for a seamless experience, felt like the professors where in front of me and I could interact with them constantly.

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Shweta Berry

Head – Strategic Alliances, Marketing & Communications and CSR
Aeris Communications

The reason why I chose to come to IIM, Calcutta for this EPDSMMS is that the time has started to change now. The pedagogy has been excellent. Not only have we been exposed to the basic concepts of marketing but also to the case studies & methodology of learning in group studies and environment which is very conducive for the knowledge sharing as well as the peer learning. Also, the latest topics which are right now going digital and social have also been covered very well.

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